Background //

For this project I created the visual identity, strap-line, signage and promotional material for a Coffee Shop. I created several responses for the logo for which one was selected and I then rolled out into a marketing campaign. I suggested a revised strap-line of 'Relax, Chill, Refuel' in order to help the viewer understand that food is also on offer in the positive restorative atmosphere of the Coffee House. This visual identity was created to run alongside another food outlet of the clients called 'Union Kitchen'.

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