Graphic Design //
Union Kitchen - Visual Identity & Lunch Box'd promo
The Brief //
Create a new visual identity for the the eatery at Keele University Students' Union that compliments the new Coffee House situated alongside it on the ground floor. Also create chalk board style artwork to promote the new lunch concept called 'Lunch Box'd' - a buffet style pick 'n' mix take away. Posters, menus, social media campaign material are needed alongside signage and digital point of sale promo.
The Response //
A black canvas was given to the main identity so as to complement and tie in with the Coffee House, however fresh accent colours were added which are more appropriate for a fresh food bar. The main logo was created in several different formats for legibility and across different media and is also available with white and transparent backgrounds for fresh campaigns such as 'Sweet Treats'.